Sofia Magnusson

Product Owner Digital Solutions, Cramo


About the Company

As part of the sharing economy, Cramo is one of the leading providers of equipment rental services in Europe and a frontrunner in sustainability and digital innovation in the rental industry.

We offer a full range of state-of-the-art construction machinery and equipment, innovative digital solutions as well as value-adding services to construction companies and customers intrade, industry, and the public sector, as well as private customers. We serve more than 100,000 customers through a network of 200 depots.

Through our digital solutions, we simplify the whole rental process and make it easier for our customers to plan, rent and manage equipment digitally, get a better overview of their rentals and manage returns of equipment. By making the sharing of our rental solutions and services easy and convenient, we are also driving the development towards a sharing economy across the industry.

Since 2020, Cramo is part of the Boels-Cramo Group which employs some 7,500 rental professionals in 17 countries across Europe, creating a culture defined by the values Attitude, Boels as one and Commitment. Cramo employs some 1800 rental professionals inFinland, Sweden, Norway, Estonia, Lithuania and Latvia.

Do you share our commitment for finding new solutions to old problems and enable our customers to work smarter, safer and in more environmental-friendly way?

Location: Flexible. A majority of the current team members are based in Stockholm, but other locations are possible.

We work actively to be a workplace that represents diversity, which is why we like to see female applicants and applicants with other ethnic backgrounds.

About the position

You will work cross-functionally and cross-operationally with stakeholders from all functions and business units, as well as with various development projects and pilots.You will be a part of an international team with broad knowledge and experience.

In your role you will be part of developing, managing, and maintaining digital solutions for our customer sand to ensure an active interest in our services and products.

You are a true believer in the potential in digital and have a well-founded knowledge of what digitalization entails and what it can contribute to operations and value creation.

You are a proven leader and role model who encourage people to connect, change and develop, can manage projects efficiently and are able to coordinate activities throughout Cramo and Boels different markets in Europe as well as being part of our long-term strategic efforts and initiatives. You can drive the development of new solutions, from idea to delivery, always putting the customer need in the center. You have a good understanding and interest in product architecture and technology and can break down high-level information and requirements to user stories. You are open to explore new ideas and brave enough to try new things and learn by doing. The Digital Business area is relatively new in our industry, and you will have the opportunity to influence and contribute to the development of this dynamic business area.

This is a new role, and you will be a major part in forming the ways of working for the team and for the role itself. Reports to Cramo Head of Digital Business. You have no staff reporting to you, but you will be managing a virtual team of Solution Leaders from business units throughout Boels and Cramos operating countries, and you will work closely with the Digital business development team and other Group support functions.

Your challenge

  • In collaboration with the Head of Digital Business, set a clear vision and business goals (roadmap) for the product and ensure that the product is developed according to it.
  • Set, analyze and follow-up KPI’s and general product performance.
  • Investigate feasibility of requirements &prioritize business requirements together with our development, business teams and other key stakeholders.
  • Own and drive the team consisting of representatives from all our business units (“Solution Leaders”) and together with them set priorities and plan the future of the product.
  • Own the backlog with business requirements and work closely with the development team to ensure efficient product development. Facilitate sprint planning, demos, and retrospectives etc.
  • Coach and support the local implementation activities and personnel in our markets to get our customers to increase their usage of our digital solution and to get the full benefit realization.
  • Handle support issues from 1st line support
  • Secure that stake holders are well informed about new features and releases.

Who you are

  • We believe that you have a university degree in a relevant area, or comprehensive life/work experiences to facilitate an equivalent knowledge base
  • Strong interpersonal skills and ability to build trust and productive relationships
  • Strong facilitation, consultation and organizing skills and experience
  • Previous experience from a role as product owner or equivalent is a merit
  • You enjoy finding and implementing solutions together with customers, and truly want to understand their challenges.


  • Ability to manage cross-functional teams
  • Very strong communication skills in English
  • A proven track record of working with customers and end-users to launch and run digital services

Är du den vi söker?

Om du uppfyller kvalifikationerna och är intresserad av tjänsten är du mer än välkommen att söka. Om du har några frågor kan du kontakta våra medarbetare som är ansvariga för denna tjänst.

Product Owner Digital Solutions, Cramo

Nästan rätt?

Gå med i vårt nätverk så håller vi kontakten inför framtida uppdrag!

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